Why You Need An Online Elevator Speech
Instant Messaging Case Study #2
When someone's sizing you up, wondering if they should even speak to you much less do business with you, time is of the essence. That's why sales trainers and power networkers talk about the need to have an "elevator speech," that critical 15-second or 30-second summary of what you and your business are all about. It must be compelling, attractive and winning, or your prospect is gone.
Whether you're talking face to face, on the phone or online in an Instant Message, when it's time to use your "elevator speech" you're going to find it more effective online.
In this week's Instant Message Case Study you'll see what happens when you don't have some quick information about your business prepared and ready to plug into a conversation at a moment's notice. It really can make or break you.
To download the pdf file of Case Study #2 just right-click the link below and choose Save Target As or left-click to view.
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